DeiLune Jewelry
DeiLune Jewelry
Create a brand identity, logo, and printed materials ensuring the brand's mission of empowerment and community support shines through every detail. Design a beautiful and functional online store e-commerce website layout that reflects the brand's unique story and commitment to making a positive impact with a nod to African culture.
Create a brand identity, logo, and printed materials ensuring the brand's mission of empowerment and community support shines through every detail. Design a beautiful and functional online store e-commerce website layout that reflects the brand's unique story and commitment to making a positive impact with a nod to African culture.
The owner of DeiLune wanted to provide a platform to support local jewellery artists in Ghana and the rest of Africa through an e-commerce site. This would be on a global scale and the profits would go back to support education for these women. She wanted her branding to reflect the culture of Ghana using vibrant colours and a tribal font. We designed this logo to encompass all those ideas into one, then added in the colourful beads represented as dots as a fun cultural flair.
An Inspiring Story
Unique font pairings were chosen to work well on screen and also had a hand written, almost tribal print feel. We kept the overall palette clean but added a nice golden yellow and vibrant red to give a pop of colour.
A Fun Flair on Branding
“She heard my story and created
a brand that reflected exactly that.”
Amma
Brand + Web Design
Amma
“She heard my story and created a brand that reflected exactly that.”
Brand + Web Design
An E-Commerce Website for Clicks
We strategized on how we could execute a beautiful and user friendly online store with a nod to African culture through design elements. We wanted the jewellery pieces to speak for themselves on the website, so we kept the overall layout clean on white with those fun accents.
