Case Study

DeiLune Jewelry

The Challenge

Create a brand identity, logo, and printed materials ensuring the brand's mission of empowerment and community support shines through every detail. Design a beautiful and functional online store e-commerce website layout that reflects the brand's unique story and commitment to making a positive impact with a nod to African culture.

An e-commerce website for an online store selling unique handcrafted jewellery to support African communities in need.

About the Brand

Branding

Website

Printed Collateral

An e-commerce website for an online store selling unique handcrafted jewellery to support African communities in need.

The owner of DeiLune wanted to provide a platform to support local jewellery artists in Ghana and the rest of Africa through an e-commerce site. This would be on a global scale and the profits would go back to support education for these women. She wanted her branding to reflect the culture of Ghana using vibrant colours and a tribal font. We designed this logo to encompass all those ideas into one, then added in the colourful beads represented as dots as a fun cultural flair.

An Inspiring Story

BACK TO PORTFOLIO

Unique font pairings were chosen to work well on screen and also had a hand written, almost tribal print feel. We kept the overall palette clean but added a nice golden yellow and vibrant red to give a pop of colour.

A Fun Flair on Branding

An E-Commerce Website for Clicks

We strategized on how we could execute a beautiful and user friendly online store with a nod to African culture through design elements. We wanted the jewellery pieces to speak for themselves on the website, so we kept the overall layout clean on white with those fun accents.