Case Study
The Attic Hair & Makeup Studio
The Attic Hair & Makeup Studio
The Challenge
Create a brand identity for local hair and makeup artists, Keri Gordon and her partner, Sarah Boechler, for their salon in Calgary called, The Attic. They envisioned a light, airy, and feminine aesthetic featuring camel and off-white tones. Additionally, Keri expressed that she was interested in having us create a sister brand identity for her personal services, Keri Gordon Hair and Makeup.
The Attic is a beauty salon in Calgary offering hair and makeup services.
About the Brand
The Attic is a beauty salon in Calgary offering hair and makeup services.
We went with a word mark style omitting any graphic elements to keep it clean, reflecting the high class and elegance Keri and Sarah wanted their customers to experience at the studio. We pulled the dark camel colour from the salon chairs for the logo itself, tying their brand identity to their physical space. The ladies were extremely happy with what we came up with and asked us to create a couple more branded items.
Fresh & Feminine Logo Design
We designed a white window decal featuring their hours, Instagram handles, booking QR code for easy access, and their gorgeous new logo on top. Additionally, we coordinated the production of a chic sign board to point customers in the right direction within the building.
Sleek Signage
“Very professional and quick to reply every time!”
- Keri
The Attic
Keri wanted to revisit her own brand identity next. We designed a logo that served as a sister brand to The Attic, maintaining a similar word mark format but introducing a completely new colour palette with a soft eucalyptus shade, which we felt was both feminine and luxurious.
Personal Branding
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